26th February - Campaign

Throughout this class time I worked on finishing my animation.

I had finally settled on creating a typography animation to showcase my idea for the campaign, which is to raise awareness of depression as a serious illness. I looked at different ways I could have created this animation, to get the message across quickly and simply, as if this was an advert. So I decided that typography would send a quick message that was easy to take in straight away, as reading a short message, without any other distractions, would be the easiest thing to concentrate on.
I looked at a few different examples, which are shown below.

and this animation of one of the speeches from Pulp Fiction. https://vimeo.com/47577648

I will be looking at a much simpler kind of this animation, due to the time restraints, and not actually having done much in the way of kinetic typography before this. I now have to decide on a few different sections of text, then create rough storyboards for them.

17th - 24th February 2015 - Campaign

When I think about things I really care enough about to create a campaign about the first thing I think about is something I struggle with a lot personally, and that is mental health.
Since this was the first thing that came to mind I started looking for examples of video or animated campaigns and adverts for depression. What I found from looking for these was that I couldn't find any that were actual campaigns to raise awareness, and what I did find of campaigns were posters, not moving image.

I've decided to focus on looking at creating a typography based animation, about awareness of depression. So from here onwards I am going to look for examples of typography animations that are created for other reasons and look at what kind of thing I could create for my final piece.